"The frilly style she wore today, Tonight seems like a world away."
The stylized drama of our Fall fashion book inspired me to compose 2-line stanzas in place of traditional headlines.

Here, we have menswear.

"So let's begin the chivalry, Tonight, a gentleman I'll be."
The stately, tailored menswear-inspired look featured here is balanced with playful, rhyming body copy.

"Her sweater draped below her knees, She watched the birds take to the breeze."
Again, dramatic lighting and rich colors lead to sonnet-inspired body copy.

In Macy's company-wide push to increase sales in Junior departments, an edgier ROP campaign was launched in urban newspapers.

"Stripes: Go big zig. Go bold zag. The straight and narrow is so over-rated."

"FOLKLORE: Rich embroidery. Lace. Colorful stones. It's the mischievous free spirit of the gypsy--a mistral guitar, jangling tambourines, and a style that refuses to play along."
I branded our bohemian casual trend "Folklore" then conjured up images of gypsy culture to define it.

"POP LIFE: Everything bold is new again."
The trend featured here: Retro.
The vibrant, "Look at me" quality of the clothes & photos called for a simple trend title and short, snappy copy.

"THINGS WE LOVE THIS SEASON: Sweaters with zip. Assertive argyles. Hip hoodies. Old favorites, new attitude.
The things men love (with no fear of commitment)."
Our Fall must-haves for men included essential wardrobe pieces for the urban male.

A brand new event, the "new&now" sale aimed to target the instant-gratification demographic.

"the thrill of victory, the ecstasy of the feet:
Come see our new collection of athletic boots."
An ROP launch of Adidas Sport Boots demanded short, muscular copy.

Kenneth Cole copy:"She says it was my shoes that made her come over,
But it was my eyes that made her stay."
Tallia copy: "What's the very best thing about my job? No question: The dress code."
From an 8-page spread in Seattle Magazine. My editorial attempts to capture the voice of the well-to-do modern urbanite.

"Inspiring envy isn't nice. But I'm not going to give up my Brahmin."
The sky-high price of this vendor's products necessitated a touch of pretension in the copy.