
Encouraging male readers to shop for lingerie required an attention-getting headline.

A web banner ad for Sears tires. The traditional big, bold "cash back" message had grown stale and the client request was for a quick, fresh headline.

A Upromise teaser promoting the Friends & Family savings program.

Sears appreciates a bit of fun in their copy and the Columbus Day tire sale called out for it.

A complete re-work of banner ads designed to elicit word of mouth from loyal customers to their peers.


A simple banner ad emphasizing the passionate hues of Valentine's Day.
Amvona, a deal-a-day photography supply retailer, requested I create “anti-selling copy” which downplayed product and emphasized brand voice. I developed a quirky, irreverant copywriter character who utilized the site to share his personal views with shoppers rather than actively promoting the daily deal.
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