Tangled WEB

Retailers featured in the Upromise online shopping mall craved attention-grabbing headlines, smart banner ads, and creative messaging.
For Amvona, a deal-a-day photography site, retailers followed the daily viewpoints of CopyBoy, a character I developed to further the irreverant branding the company aimed for.

  • For ASSORTED COMPANIES
  • Type Web copy

Encouraging male readers to shop for lingerie required an attention-getting headline.

A web banner ad for Sears tires. The traditional big, bold "cash back" message had grown stale and the client request was for a quick, fresh headline.

A Upromise teaser promoting the Friends & Family savings program.

Sears appreciates a bit of fun in their copy and the Columbus Day tire sale called out for it.

A complete re-work of banner ads designed to elicit word of mouth from loyal customers to their peers.

A simple banner ad emphasizing the passionate hues of Valentine's Day.

Amvona, a deal-a-day photography supply retailer, requested I create “anti-selling copy” which downplayed product and emphasized brand voice. I developed a quirky, irreverant copywriter character who utilized the site to share his personal views with shoppers rather than actively promoting the daily deal.