Suite Talk

In launching SniqueAway, a private sale, members-only travel site, I wrote teaser previews for upcoming hotel offers. Each of those featured here should be read in groups of 6, as a complete preview was 6 screens in length.

  • For SniqueAway, Smarter Travel Media

The following 6 frames are a teaser preview for the Hotel Dupont in Washington D.C.

Novels in every guest room & writing classes on-site inspired this Providence, Rhode Island hotel’s selling copy.

For Chicago's James Hotel, the tone reflected the noirish cool of a celluloid gangster and the rhythms of a smoky jazz club.

The artist-commissioned Ocean Lodge demanded an artful theme.

Located in a former city jailhouse, this hotel inspired copy with conviction.

I composed a song for the South in introducing this Dixie hotel to SniqueAway travelers.

The Kimpton brand, Art in Motion, had to be showcased in this preview for the Palomar. I took the challenge literally.

Following a week of online previews and teaser Tweets, SniqueAway hotel deals went live with a webpage intent on seducing prospective travelers.

SniqueAway's site down error message required playful humor to diminish any negative reaction from frustrated shoppers.