Property Values

As Creative Copy Director for South Street Partners, I have led creative initiatives for four luxury real estate brands: Kiawah Island, The Cliffs, Palmetto Bluff, and Christophe Harbour, St. Kitts. Capitalizing on direct mail, digital, website, magazine, video and broadcast platforms, I developed messaging to introduce these communities and their private club lifestyles to the uninitiated.

  • For Real Estate

In rebranding The Cliffs, a private, luxury development with communities across The Carolinas, aspirational messaging and gorgeous landscape photography were required.

The Cliffs, a private, luxury development with communities across The Carolinas, required aspirationial messaging in their 2020 rebranding.

Playing to the hard-earned success of Kiawah's target market, ads for the island's premier gated community emphasized the rewards of a life well-lived.

Leveraging the 2012 PGA Championships, being played out on Kiawah's Ocean Course, a Charleston Magazine and Legends ad touted the Ocean Park neighborhood as the place to be closest to the action.

The Sports Pavilion, a hi-tech fitness facility available to Kiawah Island Club members had never been properly marketed. Here, we called attention to its fabulous squash courts.

Lifestyle emails expanded on the national ad's Peace of Mind messaging

With a featured spread in the 2013 and 2014 Spoleto Arts Festival programs, Kiawah Island Real Estate wanted ads that playfully mirrored the performance element of the International event.

To capitalize on the excitement of the 2012 PGA Championship held on Kiawah Island, three postcards were sent to perspective home buyers emphasizing the explosive interest in Island properties following the tournament.

Introducing Christophe Harbour as a luxury resort community in the already saturated Caribbean real estate market required attention-grabbing graphics and a bold promise in messaging.

Targeting C-Level executives, a series of 3 magazine ads were developed in colorful hues and lively copy to introduce Christophe Harbour and its super yacht marina to a hipper, younger demographic.

Imparting a message of "You've worked hard for this" to older executives, within years of retirement, we partnered wordplay and double meanings with spirited Caribbean photography.

Launching the Citizen By Investment program to prospective homeowners at Christophe Harbour, we relied on the inherent romance of Caribbean living to draw in the reader.

A series of airport graphic ads celebrating Christophe Harbour's resort-inspired lifestyle capitalized on colorful photography and quick, memorable phrasing in copy.

Under contract with Resource Branding, I wrote ads for Campus First developers and management. In branding, they were intent on emphasizing experience over competitors in the industry.